In the beginning the Army wanted an all terrain vehicle. Bantam motors was the first to submit a vehicle. The Army liked it, but Bantam motors was a small company and not able to mass produce them. Willy's Motors and Ford got the contracts
It was known as the GP. ( General Purpose vehicle). When the GI's got hold of it they called it a JEEP.
The name stuck.
It was known as the GP. ( General Purpose vehicle). When the GI's got hold of it they called it a JEEP.
The name stuck.